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70% of Gen Z says they discover food brands on Instagram- not apps
Remember when finding a new restaurant meant scrolling endlessly through delivery apps? For Gen Z, that’s old news. The real culinary...
Anurag Kumar
Aug 143 min read


Why Your Delivery Food Might Not Be as Fresh as You Think
Would you eat from a kitchen that smells bad?
Probably not. Now imagine that same freshly prepared meal being carried in a container that traps odors, moisture, and airborne bacteria. The packaging may look fine, but what is happening inside?
Anurag Kumar
Aug 93 min read


Is Your Brand Riding in Someone Else's Vehicle?
When Third-Party Delivery Becomes the Unseen Brand Manager Restaurants spend years curating experiences—ambience, plating, music, staff...
Anurag Kumar
Aug 52 min read


Ever picked something off a shelf just because it “looked better”?
Think your product is the hero? Think again.
Customers judge your brand before they ever try what’s inside — through your packaging.
A cracked lid, a soggy bag, or a missing seal isn’t just annoying… it’s a silent deal-breaker.
In this article, discover how smart packaging builds trust, boosts repeat orders, and becomes your most underrated loyalty tool — especially in food delivery, e-commerce, and D2C.
Nafisa Rahaman
Jul 292 min read
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