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How 45% of Users Become 85% Loyal?
In food delivery, retaining customers after their first order is tough. In fact, industry data shows only about 45% of first-time customers place a second order . The real payoff comes once that second order is secured: of those who do make a second purchase, a very high percentage (often cited well above 60%) go on to order again. In our scenario, we assume roughly 85% of second-order customers place a third order. This “second-order gap” dropping from 100% to ~45% after t
Anurag Kumar
Nov 12, 20254 min read


What IoT Knows About Your Customers (That You Don’t)
The Internet of Things (IoT) is no longer a futuristic concept. It is already part of our daily routines, quietly making life more...
Anurag Kumar
Sep 12, 20252 min read
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