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What Happens When Consumers Expect Everything in 10 Minutes?
You probably don't realise how much your expectations have changed. Think about the last time you ordered something online. You weren't just waiting for it to arrive. You were checking where it was. Refreshing the tracking page. Wondering why the rider had stopped for two minutes. Looking at the estimated arrival time more than once. None of this feels unusual anymore. That's because convenience doesn't just make life easier. It quietly rewrites what we consider "normal". Thi
Anurag Kumar
Aug 73 min read
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