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70% of Gen Z says they discover food brands on Instagram- not apps
Remember when finding a new restaurant meant scrolling endlessly through delivery apps? For Gen Z, that’s old news. The real culinary exploration now happens on social media. Research shows that for this generation, Instagram has become the go-to destination for discovering new brands and dining trends. It is not just about grabbing a quick bite; it is about enjoying a full digital experience. The Rise of the Social-First Foodie Gen Z is the first truly "digital-native" gener
Anurag Kumar
Aug 14, 20253 min read


Ever picked something off a shelf just because it “looked better”?
Think your product is the hero? Think again.
Customers judge your brand before they ever try what’s inside — through your packaging.
A cracked lid, a soggy bag, or a missing seal isn’t just annoying… it’s a silent deal-breaker.
In this article, discover how smart packaging builds trust, boosts repeat orders, and becomes your most underrated loyalty tool — especially in food delivery, e-commerce, and D2C.
Nafisa Rahaman
Jul 29, 20252 min read
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