top of page


70% of Gen Z says they discover food brands on Instagram- not apps
Remember when finding a new restaurant meant scrolling endlessly through delivery apps? For Gen Z, that’s old news. The real culinary exploration now happens on social media. Research shows that for this generation, Instagram has become the go-to destination for discovering new brands and dining trends. It is not just about grabbing a quick bite; it is about enjoying a full digital experience. The Rise of the Social-First Foodie Gen Z is the first truly "digital-native" gener
Anurag Kumar
Aug 14, 20253 min read
bottom of page